A white enterprise camera on the side of a building or school.

When Do Enterprise Customers Switch Camera Brands? A Strategic Look at Platform Changes

Katherine Reeves

Introduction

Upgrading a camera system in an enterprise environment isn’t just about image quality or cabling. It’s a strategic decision involving IT, security, budget, and future-proofing. One of the most frequent questions we get at Pref-Tech is: “Will a customer switch from their current camera brand when it’s time to upgrade?” The answer: not always—but when they do, it’s usually for strategic reasons.


Why Enterprises Stick With Their Current Camera Brand

  • Procurement & Risk Avoidance: Platform changes can trigger compliance or IT concerns.
  • Large Installed Base: Thousands of cameras make replacement cost-prohibitive.
  • Team Familiarity: Staff and integrators are already trained on existing systems.
  • Licensing Investments: VMS and integration tools are often brand-specific.

Top Reasons Customers Do Switch Camera Brands

  • New VMS Adoption: Integration with a new system may favor a different camera brand.
  • Outdated Technology: Lack of support for AI analytics, cloud readiness, or open APIs.
  • High Expansion Costs: Scaling is more expensive compared to newer alternatives.
  • Vendor Frustration or EOL: End-of-life issues or poor support.
  • Mergers or New Sites: Standardizing across locations can prompt a brand switch.

How Pref-Tech Helps with Strategic Shifts

  • Phased Upgrades: Combine legacy and new platforms for a cost-effective transition.
  • Assess Needs vs. Capabilities: Ensure the current platform supports future growth.
  • Side-by-Side Comparisons: Live demos of leading brands and TCO analysis.

Final Thought

Brand loyalty exists, but enterprise decisions should align with business strategy. Thinking about your next camera upgrade? Let Pref-Tech help you explore options with clarity and confidence.

Need help evaluating your current camera platform?

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